Creating A Relation With The Community Around Your Business
The community where this company is situated is extremely important. They have a huge effect on how you will run the business and whether or not it will be successful. Rejection from the community can prove difficult for any company. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You can allocate this service to some of the locals. It will make them feel that they are part of the company. This ownership feeling will make them feel that they need to protect the business at all times. It will create an initiative in them to create a good environment for you to function in. They will inform you on everything happening in the community.
Sponsorships are great to win the community’s trust. This method will great more value to the community. You can sponsor children’s education where people nominate students who need this help. The program can select the top students but needy and support them. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can partner with other companies and hold charity events. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. You should try to do something significant for them after a number of years. This will ensure that your companies deeds are fresh in their minds. The leaders your location are very significant and you must be close to them. People follow their leaders and listen to them, use these leaders to form relationships with the community. Get in touch with formal and also informal leaders.
In any environment communication is very vital. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business.Every business should try and start developing community relations as early as you can. It would be easy forming bond with them when you show that you care from the start. Developing this bond later will be very difficult.